In 2011 we supported I CAN to roll out a new grass-roots
initiative is to create a national network of volunteers that take
on the role of Ambassadors for children's speech, language and
Since its inception over 830 volunteers have been trained as
Ambassadors for children's speech, language and communication.
To carry out this project I CAN teamed up with children centres,
local authorities and speech and language services to recruit and
train volunteer teams who then spread the word to their local
networks, through informal conversations and local events.
The ambassadors have been hugely successful at spreading the
information to communities that have traditionally been considered
'hard to reach' as well as reaching many families with concerns
over their children's speech and language development.
By March 2013 I CAN's team of Ambassadors had reported reaching
over 23,000 families in the most disadvantaged areas of England and
Wales. Sharing vital information and raising awareness of how
children's language develops and where to go for help if there is a
The success of the latest round of the project is largely due to
the creativity and enthusiasm of the volunteers themselves, as well
as the commitment and work of the local partners, who were
responsible for establishing the project in their local area.